The Online Enterprise Coaching Programme
Earn Your Certification as a Workplace Coach 100% ONLINE
Equipping leaders & managers with a practical version of coaching fit for the workplace
The MasterCoach Programme + App is the irreducible minimum to bring coaching into workplace cultures.
Dr. Joseph Umidi
Executive Vice-President, Regent University
International Coach Federation (ICF) Professional Certified Coach (PCC)
How It Works
2 Group Coaching Sessions
2 Coaching Assignments
Who It's For
Leaders & Managers
Seeking to enrich their professional toolkit with the skills & qualification to coach people & teams for greater performance impact
Coaches & Consultants
Wanting to differentiate their service offering with a proven workplace coaching method, powered by a coaching app that supports follow through
Aspiring to build a coaching culture & onboard whole cohorts of managers & supervisors as effective performance coaches with sustainable success
Equipping leaders, and those with a heart for people development, as confident Enterprise Coaches who can support others to take 3 powerful actions to become high-performing:
& Activate Strengths
To Follow Through
Why Coach? (Conventional vs Empowerment-based Leadership)
What Coaching 'Looks Like'
When to Coach & When to Manage
'Big C' vs 'small c' Coaching (Coaching as a Lifestyle)
Crafting Impact-driven Goals
The Observation-&-Question Technique (O&Q)
Learn & Apply the 3D Workplace Coaching Model
Use the MasterCoach App to Drive Focused, Actionable Conversations
Performance Conversations in 10 Minutes (Live Demo)
Be One of the First to Offer App-powered Coaching for Greater Follow Through & Performance Impact
We've been working with Wan & team from MasterCoach for almost a year now, and they've played an essential role in promoting a coaching culture among our managers. They've partnered with us closely to co-create new ways of equipping our managers with coaching capabilities through bite-sized trainings, coaching-on-demand, and self-serve practical toolkits.
They have brought a combination of clarity, practicality, creativity and a keen understanding of human behavior into every work they've done with us. Thank you Wan and team for your continued passion and advice and for going above and beyond for our people!"
Head of Learning & Development
The MasterCoach Team has been incredible to work with... They've been instrumental in working alongside us in creating a coaching culture in our organisation & I leave every conversation with them energised & confident about the progress we are charting together in our partnership.
Regional Learning & Development Manager
The MasterCoach App is a useful daily tool which reminds me at key points in my week to follow through with my action steps, and I get motivated when I see my own progress.
World Vision International (China)
At the heart of it, the MasterCoach App & Programme is about helping organisations supercharge their performance cultures. We do this by equipping managers as confident workplace coaches, with the skills & heart to help their people play to their strengths, take positive action & win results.
Coaching is the core performance management competency of the new normal, where leaders need to engage a new generation workforce operating increasingly across distributed teams - with a whole new effectiveness.
Wan Chung, Lai MSPS MISCP
Co-Founder & Chief Executive Officer
Award-winning L&D Director at a
FTSE100 global organisation
CM Loke MBA (Enterprise Innovation)
Co-Founder & Chief Coaching Officer
Former VP of Leadership Development
at a premier Asia training consultancy
Our team of Partner Coaches comprises of over 20 accomplished leaders & people development professionals based across 8 countries in Asia Pacific & the USA.
Our coaches come from diverse backgrounds covering the private, public & non-profit sector, & include c-level leaders, director-level leaders in HR, talent development, finance, communications, & ICF credentialed coaches.