Now Launching

The Online Enterprise Coaching Programme

Earn Your Certification as a Workplace Coach 100% ONLINE

Equipping leaders & managers with a practical version of coaching fit for the workplace

The MasterCoach Programme + App is the irreducible minimum to bring coaching into workplace cultures.

Dr. Joseph Umidi

Executive Vice-President, Regent University

International Coach Federation (ICF) Professional Certified Coach (PCC)

How It Works



2 Group Coaching Sessions

2 Coaching Assignments





Who It's For

Leaders & Managers

Seeking to enrich their professional toolkit with the skills & qualification to coach people & teams for greater performance impact

Coaches & Consultants

Wanting to differentiate their service offering with a proven workplace coaching method, powered by a coaching app that supports follow through

Progressive Organisations

Aspiring to build a coaching culture & onboard whole cohorts of managers & supervisors as effective performance coaches with sustainable success

Course Objectives

Equipping leaders, and those with a heart for people development, as confident Enterprise Coaches who can support others to take 3 powerful actions to become high-performing:


& Activate Strengths


Insights-led Actions


To Follow Through

Key Topics

  • Why Coach? (Conventional vs Empowerment-based Leadership)

  • What Coaching 'Looks Like'

  • When to Coach & When to Manage

  • 'Big C' vs 'small c' Coaching (Coaching as a Lifestyle)

  • Crafting Impact-driven Goals

  • The Observation-&-Question Technique (O&Q)

  • Learn & Apply the 3D Workplace Coaching Model

  • Use the MasterCoach App to Drive Focused, Actionable Conversations

  • Performance Conversations in 10 Minutes (Live Demo)

Be One of the First to Offer App-powered Coaching for Greater Follow Through & Performance Impact

We've been working with Wan & team from MasterCoach for almost a year now, and they've played an essential role in promoting a coaching culture among our managers. They've partnered with us closely to co-create new ways of equipping our managers with coaching capabilities through bite-sized trainings, coaching-on-demand, and self-serve practical toolkits.


They have brought a combination of clarity, practicality, creativity and a keen understanding of human behavior into every work they've done with us. Thank you Wan and team for your continued passion and advice and for going above and beyond for our people!"

A-Young Kim

Head of Learning & Development


The MasterCoach Team has been incredible to work with... They've been instrumental in working alongside us in creating a coaching culture in our organisation & I leave every conversation with them energised & confident about the progress we are charting together in our partnership.

Cheryl Sim

Regional Learning & Development Manager


The MasterCoach App is a useful daily tool which reminds me at key points in my week to follow through with my action steps, and I get motivated when I see my own progress.

Jacky Fong

Operations Director

World Vision International (China)

At the heart of it, the MasterCoach App & Programme is about helping organisations supercharge their performance cultures. We do this by equipping managers as confident workplace coaches, with the skills & heart to help their people play to their strengths, take positive action & win results.


Coaching is the core performance management competency of the new normal, where leaders need to engage a new generation workforce operating increasingly across distributed teams - with a whole new effectiveness. 

Wan Chung, Lai MSPS  MISCP

Co-Founder & Chief Executive Officer

Award-winning L&D Director at a

FTSE100 global organisation

CM Loke MBA (Enterprise Innovation)

Co-Founder & Chief Coaching Officer

Former VP of Leadership Development

at a premier Asia training consultancy

Our team of Partner Coaches comprises of over 20 accomplished leaders & people development professionals based across 8 countries in Asia Pacific & the USA.


Our coaches come from diverse backgrounds covering the private, public & non-profit sector, & include c-level leaders, director-level leaders in HR, talent development, finance, communications, & ICF credentialed coaches.

Get in touch today to learn more.
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© 2020 by The MasterCoach Institute. All rights reserved.