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Every Leader a Confident Coach

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Equipping Workplace Managers & People Development Professionals with the Skills, Heart & Technology to Coach the New Generation Workforce

Brought to you by

The Workplace Coaching People

Creators of MasterCoach - the World's First Workplace Coaching App

The MasterCoach Programme + App is the irreducible minimum to bring coaching into workplace cultures.

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Dr. Joseph Umidi

Executive Vice-President, Regent University

International Coach Federation (ICF) Professional Certified Coach (PCC)

Employees are more engaged when leaders consistently take 3 actions:

Spotlight Strengths


on Goals & Actions



We equip managers to help employees become high-performing in 3 steps:


& Activate Strengths


to Follow Through


Insights-led Actions

Get Certified as a Globally Recognised Workplace Coach 100% ONLINE


MasterCoach X

Every Leader a Confident Coach

Fully Online, Self-Learning Workplace Coaching Programme - for Growth-focused Leaders

Powered by the World's First Workplace Coaching App - to Boost Your Coaching Impact

Gain Affiliate Membership with the International Society for Coaching Psychology (UK) - and Be Professionally Recognised


The MasterCoach Difference

Forward-looking organisations & their leadership development agenda deserve much more than 'one-off' training workshops that offer little sustainability in terms of behaviour & culture change.

Find out how MasterCoach's total solution helps organisations build thriving & sustainable coaching cultures:

We've been working with Wan & team from MasterCoach for almost a year now, and they've played an essential role in promoting a coaching culture among our managers. They've partnered with us closely to co-create new ways of equipping our managers with coaching capabilities through bite-sized trainings, coaching-on-demand, and self-serve practical toolkits.


They have brought a combination of clarity, practicality, creativity and a keen understanding of human behavior into every work they've done with us. Thank you Wan and team for your continued passion and advice and for going above and beyond for our people!

A-Young Kim

Head of Learning & Development



I think your team is pioneering the frontier of coaching. If I may offer a perspective, it is to aim even higher and flip the whole industry on its head. I truly believe that with this app you have an opportunity to do what AirAsia did to the entire airline industry. Bravo!

Dr. Thun Thamrongnawasawat (Tan)

Professor of Practice

Asia School of Business in collaboration with MIT Sloan

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I love the simplicity of the MasterCoach 3D coaching system. Not only does it keep my coaching conversations focused and efficient, it enables me to draw out great ideas and actionable insights from those I coach. My colleagues are so excited about this new collaboration experience. The MasterCoach App supports this process and allows me to follow up with them - anytime and anywhere - on their actions and progress towards their goals.

Chua Puai Min

Managing Director

Rentokil-Initial Taiwan

The programme equipped our leaders to draw out the best in their staff through active listening, effective asking, and nurturing accountability. This has deepened the level of thought and quality of actions across the entire workforce.

Tran Thu Huyen

National Director

World Vision International (Vietnam)


The programme helped create a common language of shared values and greater leadership effectiveness in my organization. We want every key manager to embrace coaching as an essential management and life tool.

Jeffrey Tang

Managing Director

Heritage Hotels Group (New Zealand)